The impact of digital communications and social media has risen exponentially over the last three years. What is certain however is one size does not fit all. If an Institution wants to truly impact on their recruitment numbers, each market must be viewed separately in terms of marketing communications. While digital may have a huge return in some countries, in others more traditional media must be part of the marketing mix. This paper examines the top ten most effective communication channels across the GCC and how different programmes and levels appeal to the student market. Understanding the cultural nuances of the GCC markets will help institutions in the region and overseas understand what channels will be the most effective, which programmes appeal and how to segment the markets to ensure successful recruitment.