The student of today has a myriad of choice when it comes to choosing where to study. Gone are the days when a student was only concerned with being accepted. The rise in competition from private providers and the cost of tuition for international students has led to a market where education has become a buying decision. This paper focuses on students within the GCC and is aimed at Universities across the region alongside global institutions looking to recruit from the GCC. The paper looks at the key influences for GCC students in terms of the first contact and application experience and the ongoing student experience throughout their student journey. Looking at a series of case studies and real life student experiences, we detail the must haves and the nice to haves in terms of the student experience to ensure your offer meets the expectations of the student.