With the price of completing an undergraduate degree now upwards of USD $ 100,000, students are considering cost as a key influence on where to study. The cost of tuition is ever rising and students want to be assured of value for money in terms of the learning experience and employability outcomes. Coupled with the cost of tuition, students must also take into account the cost of living. Regional and international students are now considering alternative options to the main players. This paper examines the real costs of a degree, how students view the market options internationally and how Institutions can ensure that they provide the best possible advantage in terms of scholarships and financial aid. The paper also looks at alternative financing options including government sponsorship and how institutions can ensure that they make the vital sponsorship list to increase the recruitment pipeline.