Lessons from the US

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The top 8 student recruitment marketing tactics used in the US.

Pre-order for delivery 1 November 2017


The US has led the way in innovative recruitment tactics for over 20 years. With a highly competitive market, American institutions have had to learn new and increasingly different ways to communicate their advantage and to leverage the best possible student experience from first contact through to alumni.  This paper examines the top eight tactics used by US institutions to achieve their enrollment targets including the advent and progression of lead generation, the use of alumni to aid in the recruitment process and the impact of digital systems to ensure constant contact. This paper is aimed at those institutions who are looking for increasingly advanced tactics and includes recommendations on available software and specialists who can aid in the implementation of cutting edge strategy.